PPC is an online advertising system in which advertisers pay for one of their online ads every time a user clicks.
There are various kinds of PPC ads, but the paid search ad is one of the most common kinds. These ads appear when you look for things online using a Google-based search engine, especially when you are searching for something to buy. This could range from a mobile search, somebody on their telephone to "pizza near me," somebody looking for a dentist or plumber, somebody shopping for a gift ("Mother's Day") and a high-end product like company soap. All these search results in pay-per-click announcements.
Pay-per-click advertisements charge companies for ads only if a user clicks their advertisement, which is why they use the term "pay-per-click." Other PC advertising types include the advertising display (typically banner ads) and remarketing.
Fexle's free search marketing tools securely connect to your AdWords or Bing Ads accounts, enabling you to view a rich wealth of data from your campaigns in a single centralized location on a glance. Based on these data, you can take action to optimize conversions, increase the return on investment, and expand your business in AdWords and Bing Ads.